Books and ebooks are good for finding overviews and history of your topic. You don't need to read the whole book to get the information you need for your project; often one chapter of a scholarly book will cover the information you need.
In this updated e-book, experts and novices alike can see at a glance who spends the most and who controls the largest market share--often surprisingly different--on over 300 products and services that are organized into 21 chapters that focus on entertainment, groceries, transportation, etc.--everything a consumer might buy. Based on unpublished data--you can't find this on the Internet--from the Bureau of Labor Statistics' valuable Consumer Expenditure Survey, Best Customers brings you insight into household spending by householder age, income, type, race and Hispanic origin, region of residence, and education.
Leading scholarly business database with over 1,300 publications, including peer-reviewed journals. Covers all business disciplines, including marketing, management, accounting, finance, and economics. Also includes financial data, company profiles, industry reports, market research reports, SWOT analyses, and more.
The PrivCo database presents business and financial data on major privately-held companies, including family owned, private equity owned, venture backed, and international unlisted companies. PrivCo covers over 500,000 companies, providing information on finances, M&A and funding activity, ownership structure, and more. PrivCo also has data on more than 18,000 investors.
Click the green "Direct Access" button to access PrivCo without making an account.
Tutorial:Finding NAICS Codes
The Financial Times is read daily by businesses, politicians, and academics around the world. The FT covers a variety of topics, including management, business, the legal industry, politics, climate change, and economics, all from a global perspective.
While we no longer have a direct subscription to ft.com, we have access to content published from 05/31/1996 to present (with a 30 Day delay) through ABI/Inform.
To activate your NYT subscription from off campus, click on the link and search for "Menlo College" and follow the instructions to create your NYTimes.com account. After activating your subscription, log on to the New York Times site (https://www.nytimes.com) directly using your Menlo e-mail address and the password you have set up for your NYTimes account. iPhone, iPad, and Android apps are available with your login. The Menlo Community has full-text access to the New York Times from 1851 to the present. For the years 1923-1980 there is a limit of 5 articles per day per user.
Try these search subjects:
Consumer Behavior
Consumer Research
Market Segmentation
Marketing Management
Marketing Planning
Marketing Research
Target Marketing