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MKT 436 Consumer Behavior - Jiang

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Consumer Behavior

A couple of background articles that may be helpful in understanding the current trends of psychographics and marketing.

It's good to remember that the research process is iterative. Each new element of information you find, will inform your next steps as you fill in the gaps in your knowledge and work to complete your project. As a result, the topic you start with might not have the same focus as the final project you put together.

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Difference between search and resarch