Consumer & Market Information
Use existing data that others have gathered to learn as much as you can about your target market.
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Census Business Builder (CBB)The Census Business Builder (CBB) is a suite of services that provide selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format. Small Business Edition is built primarily for small business owners who need key data for their business plan or to better understand their potential market. It presents data for a single type of business and geography at a time.
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County Business Patterns DataThis is another tool from the US Census. Use it to find out how many and what kind of businesses are in a state or county. This is a great tool if you are looking for demographics for a B2B business plan.
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Census ReporterCensus Reporter is an independent project to make data from the American Community Survey easier to use.
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Data.Census.Gov -- U.S. Census BureauThis site is a product of the U.S. Census Bureau. Through its search bar, you can locate information about consumers, places, industries, etc. From the main search bar, enter the city name, county name or zip code you wish to explore.
The following ebooks from Bowman Library also contain consumer and market information
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Best Customers
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ISBN: 1937737411Publication Date: 2017-06-18In Best Customers experts and novices alike can see at a glance who spends the most and who controls the largest market share--often surprisingly different--on over 300 products and services that are organized into 21 chapters that focus on entertainment, groceries, transportation, etc.--everything a consumer might buy. Based on unpublished data--you can't find this on the Internet--from the Bureau of Labor Statistics' valuable Consumer Expenditure Survey, Best Customers brings you insight into household spending by householder age, income, type, race and Hispanic origin, region of residence, and education. -
Who's Buying Entertainment?
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ISBN: 9781937737627Publication Date: 2018Examines how much Americans spend on amusing themselves by the following demographics: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. Examines products and services such as sports and photographic equipment, sound components and TVs, videogames, movie and theater tickets, and much more. -
Consumer behavior. 2025
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ISBN: 9781577833406Publication Date: 2024Consumer spending accounts for 70% of the U.S. gross domestic product, or $12.0 trillion. 'Consumer behavior 2025' assesses how this spending is distributed and the consumer behaviors that affect spending. 'Consumer behavior 2025' presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented.
The following are useful for gathering more consumer & market information:
Enter a U.S. ZIP Code and select a maximum of two topics (lifestyle and income information are automatically provided). Explore the results including descriptions of the top three segments in the selected ZIP code.
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Statista This link opens in a new window
One of the world's largest statistics portals with data from over 18,000 sources. Provides access to 1 million statistics. Also contains information on industries, countries, digital markets, and other topics, as well as infographics.
