Finding Company and Industry Information
Company Information
Use the following databases to locate company information, key personnel, contact information, financial overviews, company news, and industry profiles, trends, analysis, etc. Search individual company websites to find mission statements, annual reports, important news, announcements, etc.
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Academic Search Premier (via EBSCOhost) This link opens in a new window
Provides access to journal, magazine, and newspaper articles both peer reviewed and popular. Especially good for uncovering articles and information on those entities that are not companies, like the NFL, Women's National Soccer Team, etc. -
Business Insights: Essentials (formerly Business & Company Resource Center) This link opens in a new window
This database brings together company profiles, brand information, rankings, investment reports, company histories & chronologies. Industry profiles, trends, as well as news & analysis are included. -
Business Source Complete (via EBSCOhost) This link opens in a new window
Leading scholarly business database with over 1,300 publications, including peer-reviewed journals. Covers all business disciplines, including marketing, management, accounting, finance, and economics. Also includes financial data, company profiles, industry reports, market research reports, SWOT analyses, and more.
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CQ Researcher This link opens in a new window
[Note: Canceled 2025, subscription expires 12/31/2025]
Provides original, comprehensive reporting and analysis on current events, including summaries and bibliographies. Controversial topics are addressed in a balanced, unbiased manner in the Congressional Quarterly tradition.
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Mergent Market Atlas (formerly Mergent Online) This link opens in a new windowProvides access to a wide range of financial and business information, including U.S. and international company data, industry reports, global company financials, executive profiles, equity research reports, records from private companies, annual reports, risk ratings and information, ESG ratings, and global equity pricing data. Offers the ability to build custom financial reports.
Also search databases above to find industry profiles, news and trends. Use the NAICS link below to determine the industrial sector to which your company belongs. The code can be used as a search term in both subscription databases and Google. Company reports also list industrial codes.
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NAICSThe North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
Bowman Library Catalog
Search by keyword, company name, or subject heading to find useful materials in the Bowman Library collection. Below are some possible subject headings to start your search:
Brainstorm
Use the linked document for your class time to brainstorm ideas relevant to your case study research.
Case Prep
Prof. Sekerka's outcome expectations for this session are summarized in the following linked document:
Before Library Session...
This homework assignment should be completed before each section works with the Librarians to learn about databases, resources and strategies to investigate companies discussed in your cases.