Consumer & Market Information
Use existing data that others have gathered to learn as much as you can about your target market.
- Census Business Builder (CBB)The Census Business Builder (CBB) is a suite of services that provide selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format. Small Business Edition is built primarily for small business owners who need key data for their business plan or to better understand their potential market. It presents data for a single type of business and geography at a time.
- Census ReporterCensus Reporter is an independent project to make data from the American Community Survey easier to use.
- Data.Census.Gov -- U.S. Census BureauThis is the site that replaces American FactFinder. It is already live. Search function works well, and it helps if you are familiar with the kinds of data the Census Bureau collects. Use the help features/information on the page to learn more about using this site.
The following ebooks from Bowman Library also contain consumer and market information
Best Customers by ISBN: 1937737411Publication Date: 2017-06-18In Best Customers experts and novices alike can see at a glance who spends the most and who controls the largest market share--often surprisingly different--on over 300 products and services that are organized into 21 chapters that focus on entertainment, groceries, transportation, etc.--everything a consumer might buy. Based on unpublished data--you can't find this on the Internet--from the Bureau of Labor Statistics' valuable Consumer Expenditure Survey, Best Customers brings you insight into household spending by householder age, income, type, race and Hispanic origin, region of residence, and education.
Household Spending, 17th Edition by Call Number: HC110.C6 O34 2012ISBN: 1937737128Publication Date: 2012-12-15The annual spending data in Household Spending allow you to compare and contrast spending by a host of demographic characteristics so you can determine market potential and the dollar size of each market, identify your best customers, and understand which segments account for the largest share of spending. You get the answers by the demographics that count--age, income, household type, high income households, region of residence, race and Hispanic origin, and education.
